META’S BUSINESS DESIGN SYSTEM: GEODESIC
GEODESIC
Vision: Meta’s business interfaces are beautiful, usable, and technically sound. We enable teams to build delightful, high-quality business products, fast.
Goals:
- Boxed and Consistent Metrics use across all Analytics Platforms.
- Robust Design System Every user of Geodesic has what they need to build interfaces for their products, quickly.
- Engaged Partners Shared ownership model to expand and evolve their products and empower teams.
- Evolving System Ever-improving and evolving components, patterns & tooling.
THE RESULT: IMPROVED PRODUCT METRICS:
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- Higher Engagement:
- Visual styling improved engagement metrics of up to 14%
- Reduced Bounce Rate
- Loading states resulted in a decreased bounce rate of 2%. Animations have upped the level of craftsmanship.
- Improved Navigability & Visual Appeal:
- Typographic hierarchies and navigation changes contributed to a increased NOVA sentiment scores.
THE CHALLENGE: ADDRESSING BUSINESS PRODUCT VISUAL QUALITY .
A NEW VISUAL LANGUAGE
Context:
Late 2021 Meta unveiled a new company wide design language and company wide rebrand (from FACEBOOK inc to Meta).
Goals:
Build brand awareness Elevate the company brand by creating a consistent, well-crafted experience across features and products
Increase brand attribution Ensure clear attribution of company experiences to Meta
Reduce confusion Help customers know when a feature or product is coming from the company vs a specific app
THE GOAL: NOT THE SAME, BUT FAMILIAR - A FAMILY
Contact
Get in touch with us to know more details about this property
Michelle Kapnias
Experience Design LeaderTHE RESULT: IMPROVED PRODUCT METRICS:
Higher Engagement
Visual styling improved engagement metrics of up to 14%
Reduced Bounce Rate
Loading states resulted in a decreased bounce rate of 2%. Animations have upped the level of craftsmanship.
Improved Navigability & Visual Appeal
Typographic hierarchies and navigation changes contributed to a increased NOVA sentiment scores.